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Why buy from McDonald and Associates  
Memory Market Conditions  

Why Buy from The Upgrade Place?
Core Capabilities
 


Longevity
Quality and Pricing
Secure Convenience
Brand Variety
Policies



Client Service
Since 1983, memory and enhancement upgrades have been our only business, and our expertise is world class. You will never encounter long voice mail loops or endless menus, just friendly and efficient associates awaiting your call. We carefully research and verify standard memory module compatibility, as well as unique proprietary upgrades for laptops, printers, digital cameras, PDA's and unusual motherboards. Our flash memory is state-of-the-art; we can customize USB flash drives with your logo or ensure your data security with biometric fingerprint scanning. Batteries, portable hard drives, USB flash drives, flash memory cards and MP3 players round out our upgrade mix, to name but a few.

The continuity of our staff ensures that you are assisted with dedication and product knowledge unsurpassed in today's marketplace. We listen actively because our focus is only on you and your unique needs, so that you get what you want the first time, every time. Our "hands-on" approach means that each order leaving our dock has that stamp of pride, which comes only from that personal touch. Our dedication and serious commitment to good old-fashioned service means that you can depend on us completely. Our top priority is to develop long-term customer relationships, not simply fill orders or clear our shelves.

Longevity
Since we span three decades of service, we eclipse the competition. Our honest assessment for you about Current Market Conditions, pricing trends, product and market shifts and technical advice, gives you confidence not to shop anywhere else for your home or business upgrades. And our decades of experience guarantee that your Lifetime Warranty will be honored by a company still around for many more decades yet to come.

Quality and Pricing
The Upgrade Place offers the highest quality products available. Period. Our buyers shop the global marketplace all day, every day, for the best value from only the most qualified manufacturers, both domestic and international. Our memory, storage and battery products undergo rigorous testing at the factory, and upon receipt, we subject them to our own internal re-testing on premises. We never sell products from generic memory sub-assemblers that substitute marginal components or abbreviated warranties for pricing favors, or devices that do not meet the fastest speeds and highest standards available today.

Since our firm is a smaller concern, we react promptly to rapid market pricing shifts with aggressive cost updates, turning over our entire inventory every 36 hours. We are not dependent on one, or any, billion-dollar DRAM manufacturer, making us immune to their surplus inventory missteps, stockholder reports, shareholder earnings or the overhead associated with multiple locations. Our smaller size is a plus, allowing us to react to market conditions on a daily or hourly basis.

This guarantees that you have the highest quality products for the best possible price each and every day. This has been the foundation of our success -- yesterday, today and tomorrow.

Secure Convenience
Driving down the street to Circuit City, Best Buy, Fry's or CompUSA is certainly not the best use of your valuable time. Especially if you first have to roam through the DVD, stereo or dishwasher aisles before arriving at the Upgrade Peripheral Department, where you'll encounter a wall of displays and the promise of multiple rebates. [Rebates that cost you time, postage and waiting, which is why 39% of retail customers do not ultimately benefit from them, as these forms get lost or forgotten!] Then after being assisted by a salesperson with varying degrees of upgrade knowledge (after all, they might have meandered over to you from the software aisle), you’ll stand in the check out line, pay the appropriate taxes and drive home again -- presuming you found what you needed and the brands you preferred in the first place.

At The Upgrade Place, you receive the lowest possible price at the time of your purchase, qualified by one of our team of experts, specially trained in this product niche with an average eight-year tenure with our firm. Our credit card processing procedures are 100% cyber-secure and multi-layer encrypted; only a portion of your credit card number is imprinted on the invoice, in the rare event the box is lost or delayed in transit. Further, your card is never charged until the minute your order leaves our warehouse. Even if you prefer to order only on-line, we provide email confirmation and will call you as a courtesy to let you know it's on the way via the carrier and shipping method of your choice.

Rest assured that your confidentiality is guaranteed. We have never sold our email subscriber list, our contact list or our client list to any marketing group. And we never will.

Brand Variety
By shopping our global network of manufacturers daily, we choose from a variety of component and hardware sources, with the finest product selection in America or anywhere else. Our standard desktop and compact flash upgrades are carefully selected to fit the broad range of compatibility issues that vary subtly between different brands of computers, printers, cameras, MP3 players and hand held devices. For proprietary memory, (used primarily for laptops and high-end servers), we also represent the most respected manufacturers in the industry. The Upgrade Place supports every major system ever made that requires memory components, and our on-line Memory Configurator is only your initial launch. Call or email us if you cannot readily find what you need and let our unparalleled experience work for you. Our response times are lightning fast.

Our selection of memory, USB flash drives, flash memory cards, MP3 players and battery enhancements is the best you’ll find. We marry value and price for you without bias, giving you the very best solutions with the newest technology available.

Policies
It's easy to do business with us, and we offer several payment options, ranging from Open Terms (Net 30, Net 21 or Net 15 with prior approval through our Credit Department... please see our Credit Application) to C.O.D. or credit card. For your convenience, we accept all major credit cards: American Express, MasterCard, VISA and Discover. The choice is yours for secure on-line ordering.

We also ship a variety of methods: USPS First Class, USPS Priority Mail, UPS and Federal Express, based on your required delivery time and the economics of your choice. All packages are fully insured and we bear the risk for any losses until your product lands safely at your door. Since we are one of the largest air shippers in our five state region, 98.8% of our boxes arrive on time or early due to our visible logo! So after you place your important order, just relax and let our expeditious shipping and packaging department do the rest.

Our Return Policies remain among the most liberal in the industry. Besides our Lifetime Replacement Warranty with Proof of Purchase (a copy of the invoice), we issue credits to your account within 24 hours and even provide the occasional refund check! Our clients frequently compliment our response times after a sale -- when we continue to troubleshoot and verify your needs, when necessary, to ensure that you'll keep calling us again and again for your future upgrade needs.

Our Company Mission is to serve you with the finest support and expertise in the market, whether it's your first order or your hundredth. We’ve tailored our policies to fit your needs and strive every day to maintain your trust, your business and your complete confidence. You are the benchmark of our success, because we don't just sell hardware, we provide solutions.


McDonald and Associates