Our 5 Star Customer Satisfaction rating at PriceGrabber.com proves we offer the best customer service available today! See what our folks are saying about us: Read Reviews and Testimonials about The Upgrade Place.

We have been "making business personal" since 1983. Our expertise is world class and you'll never encounter automated voice mail loops or endless push-button menus. Instead, you will speak with eager and attentive sales excutives who understand the changing digital marketplace better than anyone.

Our "hands-on" approach means that every order leaving our dock has that stamp of pride which comes only from a personal touch. Our top priority is to develop long-term customer relationships, not simply fill orders or clear our shelves.

We're celebrating well over 25 years of providing quality computer hardware and award-winning customer service! The Upgrade Place has been in business longer than the “internet” has existed, and our corporate presence has evolved as well. Although our company name has changed, we are the same company with the same employees, ownership, and Mission Statement, enjoying the same location, as always!

• McDonald & Associates – Pre-Internet Company Name
• The Memory Place at www.MemoryPlace.com or www.BuyMemory.com - Post Internet Presence
• The Upgrade Place at www.TheUpgradePlace.com - Present Day: To accommodate our growing product scope and customer needs, we have added many product lines and are now known as “The Upgrade Place”.

We guarantee every product we offer is a quality product from reliable and trusted sources. You will get the right product the first time from us with minimal hassles.

Our purchasing experts react promptly to rapid market pricing shifts with aggressive cost updates, turning over our entire inventory every 36 hours. We are not dependent on one single billion-dollar DRAM manufacturer, making us immune to their surplus inventory missteps, stockholder reports, shareholder earnings or the overhead associated with multiple locations. Our smaller size is a plus, allowing us to react to market conditions on a daily or even hourly basis. This guarantees that you have the highest quality products for the best possible price each and every day. This has been the foundation of our success -- yesterday, today and tomorrow.

Being centrally located in Omaha, Nebraska means we can ship your order via low-cost, ground shipping to 80% of the US in 3 days or less! You'll receive your order on time while saving money on shipping, underscoring the great prices we already offer.

At The Upgrade Place, you get the lowest possible price at the time of your purchase, qualified by one of our team of experts, averaging an eleven-year tenure with our firm. Our credit card processing procedures are 100% cyber-secure and multi-layer encrypted for your protection. Further, your card is never charged until the minute your order leaves our warehouse. If you prefer to order only on-line, we provide email confirmations using various package tracking options.

Rest assured that your confidentiality is guaranteed. We have never sold our eNewsletter subscriber list, our contact list or our client list to any marketing group, and we never will.

Our selection of Memory, USB flash drives, Flash Memory, Portable USB Hard Drives, Solid State Disk Drives and Laptop Batteries is the best you’ll find. We marry value and price for you without bias, giving you the very best solutions with the newest technology available.

It is so easy to do business with us! We offer several payment options, Open Terms (Net 30, Net 21 or Net 15 with prior approval through our Credit Department... please see our Credit Application) to C.O.D. or credit card. For your convenience, we accept all major credit cards: American Express, MasterCard, VISA and Discover. The choice is yours for secure on-line ordering.

Our Return Policy remains among the most liberal in the industry. Besides our Lifetime Memory Replacement Warranty with Proof of Purchase (a copy of the invoice), we issue credits to your account within 24 hours. Our clients frequently compliment our response times after a sale -- when we continue to troubleshoot and verify your needs to ensure that you'll keep calling us again and again for all your future digital enhancements.

Our Company Mission is to consistently give you the finest support in the market, whether it's your first order or your hundredth. We’ve tailored our policies to fit your needs and strive every day to maintain your trust, your business and your complete confidence. You are the benchmark of our success, because we don't just sell hardware, we provide solutions.